A naive farmer in a really secluded area assumes that his agricultural instruments such as the spade, hoes and satchels are his livelihood however a day got here when by some good fortune he is presented with an engineering automobile, a tractor which is able to alter his agricultural life forever. He goes through his contact ebook which supplies him the insights to the sort of individuals, the contact e book right here will be the major search engines with RSVP’s being the web traffic connected to let him know the approximity of how many people may flip up through his communication tools of phone or mail. Website positioning’S one of many current instruments of digital advertising and marketing is the continued process of optimizing a website to help improve its rating in the various search engines which in flip gathers good net traffic that may determine the amount of data sent, acquired by guests to a website.Website positioning is the hand and the web site visitors are the fingers, each are crucial and the same part to make a part a complete. Right now allow us to take advantage of unusual of comparisons for digital marketing and this unusual evaluation of an agricultural life to a digital life can sound incongruous but it may be made to not sound so. Now the son of the farmer who occurred to stay in the far flung away city plans to have an event for his father’s success so he’s on a move to organise an event. Now what they need here’s a reputed, acknowledged place for the occasion and post in on social media. Since their chosen situate is well-known all around the media there is a high probability that far-off associates, mutual associates and unexpected individuals will flip up, this use of the social media for his or her announcement could be the Website positioning’s because the guests on trying up for occasions in places they like this particular one is expected to pop-up and that’s the exact motive for the occasion which is able to in turn make the visitors conscious of his father’s enterprise, this topic here being digital marketing. And as luck availed the occasion happened to be successful then the visitors who discovered the taking place event have a high of propensity of sharing it on the same social media the place they discovered it from. Now having little knowledge or no data at all about organising an occasion decides to take the assistance of a pal who has had experience and the proper information for methods, music and food, leisure to make the anticipated occasion a success, which right here is the strategy of optimization. Via the two tools he begins planning a technique for the bills and the miscellaneous that may be concerned. Unexpectedly as will be, somewhere or something has all the time its mark on one on the opposite. Now, leaving aside all the problem involved in the occasion, the arrived friends will now expect/need as had been promised within the advertisement and that being quality service, meals, music and leisure which the son made sure he did to make the occasion a success. Certainly an unusual comparison between the technology-dependent world of digital advertising and marketing to an nearly everyday taking place occasion. Web optimization or the Seo just like the tractor for the farmer is a recent software for digital marketers out there which have made advertising and marketing so much simpler.